Creative professionals and music industry experts were subjected to siloed systems that either had no AI tools or provided minimal visibility into how their content performed. For mass users, creating good-quality multimedia content involves numerous platforms and technical expertise. Music industry professionals, on the other hand, suffered from slow and opaque royalty systems and had no access to real-time information regarding their fans and income.
- Limited access to AI-powered content creation tools
- Delay in royalty payments and unclear revenue tracking
- Inability to monitor music usage globally
- Poor visibility into audience demographics
